A Snapshot of Market Trends by PowerReviews focused on a time period from Feb 24th 2020 and ending on May 24th 2020. This snapshot was the latest of 3 specialized reports analyzing market trends throughout the 2020 pandemic. This report specifically analyzed submission levels, review length and sentiment, overall conversions/sales and review consumption and collected very exciting feedback!

Overall PowerReviews are seeing stabilization in almost all the data they are collecting, as this new market emerges and adapts to a new “normal”. Ecommerce sales volumes are around three times the pre-pandemic levels and since their last Snapshot report was released in Spring 2020, they’ve even witnessed a small increase in web traffic . The biggest and most significant change during these times has been and increase in reviews submitted, which more than doubled in May alone.
Biggest takeaways with Trends right now
- Digital sales increase 206% between February and May, stabilizing at new high levels after climbing through April
- Review submission levels up 2.3x from April to May, while overall consumer sentiment remains steady
- Review content continues to be critical to converting browsers to buyers
Order transaction volumes stabilize at new high level but page visits climb
Based on what PowerReviews have seen throughout the month of May, it seems that ecommerce is now operating in a “new normal” environment. But the extent of the growth (up 212% in less than two months) really underlined the huge shift that occurred. With the data peaking up towards the end of the period, up 206%, highlighting no let-up in demand.
They report seeing a small increase in traffic though. In late April, alone page visits peak to 63%. And in the same increase was witnessed again one month late on May 17th at 79%. They had noted that consumers were buying rather than shopping before and the data showing that this change suggests that they are becoming slightly less decisive as the pandemic continues.
Key Findings
- Traffic up, while order volumes hit a “new normal”
- Review submission levels more than double, while review content and sentiment remains consistent
- Review volumes up 2.3x in May
- Review Length stabilizes, ratings unchanged
- Review content continues to be critical to driving purchase decisions
- Review content continues to have big impact
- Review engagement increases
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